- The Great Home Services Land Grab
- What’s Behind the Freakin’ Trend?
- The M&A Impact: Small Biz Owners and Managers Feelin’ the Heat
- So what is the impact to small businesses?
- Small Biz Survival: Crush It Amid Aggregation
- Branching Out: Alternative Growth Strategies for the Small Biz
- Future-Proofing: How to Stay Ahead in the Home Services Game
- Crushing It Amid Aggregation
The hardworking heroes of the home services world must be no strangers to the madness that’s been brewing in the industry lately. We’re talking mergers and acquisitions! It’s a dog-eat-dog world out there, and this growing trend has everyone on their toes. So, it’s time to dive into the nitty-gritty of what’s really going down in the industry and how to stay ahead of the game.
The Great Home Services Land Grab
What’s the deal?
Seems like every company wants a piece of the home services pie. Big corporations and private equity firms are lining up to throw their money at the industry. According to a PwC report, there were 1,774 global deals in the home services sector in 2020, a 24% increase compared to the previous year. And it didn’t stop there—2021 saw a 9% year-over-year increase in deal volume in the first quarter. Cha-ching!
Why the sudden gold rush? Well, the industry’s growth is pretty enticing, with market size expected to hit $110 billion by 2024, according to an IBISWorld report. With all that cash floating around, it’s no wonder small and medium-sized businesses are being gobbled up or merging with the big players to stay afloat.

What does this mean for the little guys?
These mergers and acquisitions are flipping the home services industry upside down, leaving small businesses to either sink or swim. On one hand, the big guys benefit from economies of scale and expanded market reach, making it tough for smaller players to keep up. But there are a few tricks up the sleeves of small businesses too—like agility, specialization, and those good ol’ local connections.
For blue-collar warriors, it’s time to rethink strategies and adapt to the new playing field. Embracing technology, honing niche expertise, and showing customers and community that they’re the real deal is essential. They may be small, but they’re mighty!
In the upcoming sections, we will give you the lowdown on strategies and best practices that can be used to tackle the challenges and seize the opportunities brought on by these mergers and acquisitions. So stay tuned, because everyone is in this together, and it’s possible to come out on top!
What’s Behind the Freakin’ Trend?
- Cash Flood: The sizzlin’ housing market has been turnin’ heads, and investors ain’t blind to it. Private equity, venture capital, and international firms are throwing cash at U.S. industries that are ridin’ the wave. Pest control, plumbing, heating, electrical, home maintenance, pool, and lawn – they’re all growing like crazy, and investors are gettin’ in on the action.
- Scale, Baby, Scale: Merging or snagging other businesses lets companies hit those sweet economies of scale. Costs go down, thanks to better efficiency and sharing resources.
- Market Domination: M&A ain’t just about money – it’s about power. Combining forces lets businesses expand their reach, customer base, and services. They’re conquering new territories and servin’ up the goods.
- Tech Boost: Small businesses teaming up with the big dogs often score some sick tech and digital platforms, makin’ operations smoother and customers happier.
- Capital Injection: M&A can give businesses that much-needed cash injection to invest in growth, innovation, and snatching up the best talent.

Big Deals You Can’t Ignore
There have been a sh*t ton of mergers and acquisitions in the home services industry lately. Here are few that catch they eye:
- Anticimex’s blitz across the U.S. pest control market – they’re everywhere now!
- Rentokil joining forces with Terminix Global Holdings and gobblin’ up dozens of smaller companies in the process.
- Southern Home Services snatchin’ up brands like AirPlus Heating, Cooling, Plumbing & Electrical. They’re just one example of smaller roll-ups pushing the “one call” home services takeover.
- Authority Brands is on a freakin’ rampage, buying up brands like Clockwork Home Services, Mister Sparky, Benjamin Franklin Plumbing, and One Hour Heating & Air Conditioning.
These big moves show that consolidation is the name of the game in the home services sector. Small businesses better step up and adapt, or risk getting left behind.
The M&A Impact: Small Biz Owners and Managers Feelin’ the Heat

So what is the impact to small businesses?
All of this movement in the industry has not come without impact on small business owners and managers. Facing bigger competitors, shrinking market share, trendy shake-ups, and difficulty keeping up their value propositions it is as important as ever for small businesses to stay hungry and focused.
Big Fish, Big Competition
With more and more giants swimmin’ around in the home services pond, the little guys are facing some stiff competition. It ain’t easy holding your ground when the big dogs come barkin’, but don’t count the small biz out just yet. Often better technology, lower prices and larger teams at the big companies are hard to keep up with, but remember your faster, more agile, and closer to the customer.
Market Share Shrinkage
Yeah, mergers and acquisitions can lead to big companies gobblin’ up the market share, leaving less and less for small businesses. However, it ain’t all doom and gloom. With the right strategy, small businesses can still hold their own and keep their customers comin’ back for more.
Industry Shake-Up
Times, they are a changin’, folks, and customer preferences and the technology they are using to interact with the businesses that service them are shifting too. It’s crucial for small businesses to stay on top of these trends and adapt accordingly, or risk getting left in the dust.
Keepin’ It Fresh
With so many big players in the M&A game, it can be tough for small businesses to keep their unique value proposition shining bright. But by focusing on what sets ’em apart, small biz owners can keep their edge sharp and stay competitive in this ever-changing landscape.
Small Biz Survival: Crush It Amid Aggregation

What can a small business do to thrive in the jungle?
In the face of skyrocketing mergers and acquisitions in the home services world, small businesses gotta step up their game to stay in the fight. Leaders must set a vision and courageously face the competition. Here’s the lowdown on how to thrive among the big fish and keep your business rockin’.
Carve out your niche
Don’t be a Jack of all trades – specialize! Don’t bother tryin’ to duke it out with the big guys on all fronts. Instead, find your sweet spot and own it. Offer somethin’ unique, or specialize in a specific customer group, and you’ll create a fan base that won’t quit.
- Set yourself apart with your unique skills. Dig deep into your expertise and figure out what you can do that no one else can. This sets you apart from the competition and helps you build a loyal customer base that values what you bring to the table.
- Be the go-to pro for a specific group. Target a particular market and cater your services to their unique needs. This way, you build a strong rep within that segment, makin’ you the top dog for their home service needs.

Keep It Local
Be the big shot in your community. Small businesses got the upper hand when it comes to connecting with local communities. Use this to your advantage, build a solid rep, and establish some tight relationships with your neighbors.
- Partner up with local peeps and work together. Form alliances with other small businesses in your area to collaborate on projects, pool resources, and back each other up. Not only does this make your business network stronger, but it also shows you’re committed to the local community.
- Show ’em you care by getting involved in local events. Take part in community events, sponsor local teams, or join charitable initiatives to show your dedication to the community. This helps build goodwill and establishes your business as reliable and trustworthy.

Customer Service FTW
Give ’em the personal touch the big dogs can’t. The one thing big corporations struggle with is providing personalized customer service. Use this to your advantage by goin’ above and beyond for your customers.
- Make your customers feel like family. Get to know ’em on a personal level and genuinely care about their lives. This helps build long-lasting relationships and creates loyalty.
- Deliver top-notch service and be there when they need you most. Offer exceptional service and be quick to respond to your customers’ needs. This keeps your existing customers happy and attracts new ones through word-of-mouth.
- Follow these tips to help you crush the rush!
Tech It Out
Stay ahead with the latest and greatest. Get ahead of the curve by adopting new tech and staying up-to-date on industry trends.
- Upgrade your operation with cutting-edge tools and software. Implement the latest technology to streamline your operations, boost efficiency, and ultimately provide a better experience for your customers.
- Stay on top of industry trends and advancements – be the expert! Keep an eye on the latest developments in your field and be ready to adapt your business to new trends. This helps you stay competitive and maintain your status as the go-to expert.
- Read up on how you can get an Artificial Advantage.
By focusing on these strategies, small businesses can rise above the challenges of the mergers and acquisitions frenzy and come out swingin’. Don’t let the big guys hold you down – there’s plenty of room for success in the home services industry if you play your cards right.

Branching Out: Alternative Growth Strategies for the Small Biz
How can small businesses get it while the gettin’s good?
When it comes to growing your home services biz, it’s not just about merging or acquiring. There are other ways to build up your business and create a rock-solid foundation. Let’s dive into some of these alternative growth strategies that’ll keep you ahead in the game.
Power in Partnerships
Team up with others to make your business even stronger. Join forces with other businesses in your area, or within your industry, to pool resources, share knowledge, and create a more powerful presence. These strategic partnerships can open doors to new markets, expand your service offerings, and create opportunities for cross-promotion. By workin’ together, you’ll be able to tackle challenges and seize opportunities that you might not have been able to on your own.

Franchise or License
Consider growing your brand through franchising or licensing opportunities. Franchisin’ or licensin’ your business model can help you expand rapidly and establish your brand in new markets. By allowing others to operate under your brand, you can grow your business without the need for massive capital investments or the challenge of managing multiple locations yourself. This way, you maintain control of the overall vision and direction of the brand while empowering local entrepreneurs to carry the torch in their own communities.
Gettin’ on the M&A Train
Don’t rule out mergers and acquisitions as a way to level up your business. While mergers and acquisitions might seem like a big corporate game, they can also work for small businesses lookin’ to grow. Acquiring or merging with a complementary business can help you expand your service offerings, reach new markets, or boost your operational capabilities. Keep an open mind and explore potential M&A opportunities to strengthen your position in the industry.
Future-Proofing: How to Stay Ahead in the Home Services Game
What can my business do to stay updated and ahead?
When the home services landscape is constantly shifting, adaptability is the key to survivin’ and thrivin’. Here’s how you can stay prepared for whatever the industry throws your way:
Stay in the Know
Keep an eye on industry trends and what your competitors are cookin’ up. Monitor the latest developments in the home services world and watch what your competitors are up to. Stay informed and be ready to adapt your business to new trends and technologies to stay ahead of the pack. Don’t forget to subscribe to The Morning Crush, we got your back!
Stay Agile and Adaptable
Roll with the punches and stay flexible in your business strategies. The ability to pivot quickly and adapt to change is crucial in today’s ever-evolving business landscape. Keep your business strategies nimble and be ready to course-correct when needed. This will help you stay on top of your game, even when the industry throws you a curveball.

Cultivate Innovation
Foster a mindset of continuous improvement to stay ahead. Encourage your team to think creatively and explore new ways to improve your business. Foster a culture of innovation and continuous improvement, and you’ll find yourself better equipped to navigate the challenges and seize the opportunities that come your way.
Crushing It Amid Aggregation
It’s time to wrap things up, folks.
Let’s recap the key takeaways for small businesses lookin’ to crush it in the home services industry despite all this merger and acquisition madness.
Embrace the Challenge
Don’t fear mergers and acquisitions – use ’em to your advantage! Instead of dreading the M&A wave, see it as an opportunity to level up your game. Learn from the big players, adapt, and use their strategies to your advantage. Remember, there’s always room for growth, so don’t be afraid to explore alternative paths to success.

Unleash Your Small Biz Superpowers
Use your unique strengths to carve out your competitive edge. You’re a small business for a reason – you’ve got unique strengths that the big guys just can’t match. Focus on your niche expertise, strong local presence, and personal connections with your customers to create a powerful competitive edge that’ll keep you standing tall in the industry.
Adapt or Die
Stay resilient and ready for change, ’cause this industry ain’t slowin’ down. The home services industry is always changin’, so it’s crucial to stay agile and adaptable. Embrace innovation, keep an eye on trends, and be ready to pivot when needed. Foster a culture of resilience, and your business will be well-equipped to handle whatever challenges come its way.
By embracing these principles, small businesses can not only survive but thrive in the face of aggregation. With adaptability, resilience, and a focus on their unique strengths, the little guys can hold their own against the big players and continue to be a vital part of the home services industry. So, gear up and get ready to crush it, ’cause the future is yours for the takin’!